Do you find yourself being able to convey the right company message?

Do you find yourself being able to convey the right company message? A logo can go a long way in communicating your brand to your audience, and you can put it on everything from business cards to logo mats to wall art. Whenever someone enters your small business, they shouldn’t have to question where they are.

The problem many companies face is towing the line between communicating the right message but also not being overwhelming. According to the Huffington Post, companies should focus on keeping their logos simple. If you’ve found that your previous iteration is outdated, go for a logo that has staying power. Every brand will do a refresh every so often, but it’s important to make sure that the message is crisp and stays current through different trends.

While you should make the overall design simple, that doesn’t mean you can’t use some color to make it pop. According to Mashable, colors are very important in evoking feeling. Think about your business and whether you want to use big, bold colors to grab attention, or if your clientele would respond better to neutrals and muted tones. Even a few simple changes of color can go a long way in conveying the brand.